How To Ask Websites For Backlinks, And Make Them Say Yes

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ask for links

When I started my full-time job at an SEO agency, my perception about “good” backlink building changed pretty quickly. Up to that point, I had only known things like article marketing, web 2.0’s, commenting, social bookmarking, and all the other forms of “spam building.”

A few years ago, they worked to a certain degree for low competition niches, but in today’s SEO landscape they do more harm than good – no matter the competition.

When I started building backlinks for high profile, big revenue clients, link building was done in a very different way. It was done through outreach.

And when I saw how effective the method was, I started applying it to my own blogs. Today, it’s one of the main ways I build backlinks to my authority sites.

Although there are many different forms and variations to outreach link building, I’m going to show you the simplest way that you can start doing today.

First, let’s go through what a GOOD link is…

In it’s simplest description, a good link is:

  • On a REAL website.
  • Difficult to get.
  • Unscalable.

A backlink profile with backlinks that consistently meet these standards of quality is worth a lot of money. It’s sustainable, it’s difficult for competitors to replicate, and it’s POWERFUL.

Think of the link building that you are currently doing, or have done before to your blogs. Do the links you build fit that description?

It’s kind of disappointing to see that most link building methods discussed amongst new internet marketers are still:

  • Built on weak, irrelevant web properties.
  • As easy to get as ordering a link package.
  • Extremely scalable, and can be automated with software.

These types of links, even if they might boost your rankings for a while, are short-term ranking links. They’re weak, they’re easily replicated by competitors, and because they’re scalable they have patterns that Google’s spam algorithms are able to detect and penalize.

The value of knowing how to outreach for links

Knowing how to outreach for links is an extremely valuable skill in the SEO industry. It is one of the main ways how link building is done at the top SEO agencies around the world.

If you ever apply for a job at a reputable SEO agency, knowing how to outreach effectively will stand you out from the crowd of applicants who only talk about commenting, software, link packages, and private blog networks when asked about building links.

Believe me, I’ve been on the other side of the table. While I wasn’t the one doing the decision making, I was able to participate during the interviews when we needed to hire a new SEO strategist… and everyone had no clue when it came to link building.

Of course, when doing outreach at an agency there are a lot of steps involved. Everything from using multiple different paid tools to finding link prospects, gathering the data into spreadsheets, and reaching out to them in an organized fashion.

But it’s not totally necessary to get that intense with the method for just link building to our blogs. I’m going to show you the basic way of the method, which is just asking and receiving.

How to ask and receive successfully

The most basic form of outreach is simply to ask for a backlink. You’re basically just emailing other webmasters and asking them to link to you — offering nothing in return (i.e. a guest post).

There are some subtle steps that make a world of difference in your success rate.

Here’s the (wrong) way that most people think of outreach.

Let’s pretend that I’m in the SEO niche.


My name is Chris and I run the website over at I am contacting you today to ask you for a link to my website.

I have some great tips on SEO and social media marketing, and I think it would be the perfect fit for your readers.

Would you please take a look at my website and link to it?

Please link to using the anchor text, “best made up website”.

Please contact me if you have any questions.

Thank you.


Would you reply to something like that? Would you make an effort to even check out their site and then link to it?

Neither would I.

I’m surprised that a lot of big blogs are still recommending emails like this for outreaching, when they’re SO INEFFECTIVE.

As a result, the general consensus on outreach is pretty negative. Most internet marketers think outreach is about spamming emails to webmasters… and it would be if you sent out emails like that.

It’s also not effective at all. You’ll get such a low response rate, it’s not even worth doing outreach if you do it like that.

Instead, here’s the right way to do it.

For your outreaching to be successful, you have to build at least a small form of connection to the webmaster you’re contacting.

Get personal, and never ask for anything in the first email.

Hey John!

Just read your article about the top 20 ways you can use Twitter to get links naturally. Great stuff, I had no idea Twitter was such a powerful tool for link building.

BTW, what do you think about Facebook? I’ve tried some similar things with Facebook and saw some good results, but not as great as I would like. Would love to get your thoughts on it.

Anyways, just wanted to reach out and say hello. Keep up the great work!


I didn’t ask him to link to my site. I didn’t even tell him I have a website.

All I did was praise his work, and use a question to encourage a reply. Not many people ignore emails that say good things about their work and ask for their expert opinion on a related topic.

When they respond, I usually like to go in for the ask.

Here’s what that email would look like.


Great points. Thanks a lot for the suggestions (responding to his answer to my question in the first email). I’ll be sure to try them out.

I actually just stumbled upon your site a few days, but now I’m a major fan and just spent the last few hours binge reading everything on your site, haha.

I also write about backlinking and social media strategies on my own blog, and recently wrote up an ultimate guide to Facebook marketing,

I spent a lot of time on it and I would love if you could check it out and give your thoughts on it? If you decided to share it with your own audience, that would be even more amazing πŸ™‚ I really want to get this out there and help as many people as possible to see what Facebook can do for their businesses.

Anyways, thanks, John!
I appreciate the help and feedback.


The second email is when I usually go in for the ask. But notice how I don’t ask for a link at all. I ask for a share.

We’re in a world today where “sharing” is a common word and action. It’s part of our daily lives. And sharing is connected with “interesting” and “helpful.”

Asking for a share gets a lot higher success rate than asking for a link.

People know why you want a link these days. More people are aware of SEO, and you don’t want negative connotations on why you’re asking for a link from their site.

Instead, I ask for a share in a very non-aggressive way. All I do is ask him to take a look at it, and that if he decided to share it I would be thrilled. But notice my wording.

Every sentence is written with a purpose.

I also note that I want a share to HELP people. I make it clear that I want to reach as many people as possible in hopes that it will be of help to them. I’m not just looking for free traffic off their audience or a free link on their site.

Benefits of sharing

When you ask for a share, 60% of the time, they’ll also link to it on their blog. Sometimes you get both, sometimes you get only a share, and sometimes you get only a link.

Let them decide how they want to share it… “Hey can you share this on your Twitter account, and if not your Facebook page?… Of course, a link on your site would be the best :)” –> That just sounds weird.

If you only get a share and no link, it’s still a fantastic result. You get a sudden surge of traffic from the exact audience that you want reading your stuff. Also, it puts you on their radar so if they decided to link to a post in the future, it’s more likely to be yours.


Just taking a small extra step to create some personalization to your outreach strategy, you can vastly improve the rate at which you are able to acquire links through the method.

Does it take more time than methods like building web 2.0 properties and commenting? For sure. But is it worth the time and effort to go through the process for a single link or share? Absolutely.

The backlinks you get through outreach are going to be ones that actually make an impact in your rankings. It’s going to help establish your site’s authority. Best of all, they’re going to be long-term, powerful links that can’t be easily replicated by your competitors.

Although the method here is really basic, it’s still an effective strategy that works. If you take the time to network with others, you’ll find that outreach link building is fun, effective, and definitely worth the effort.

Read this next:
The Ultimate Guide To White Hat SEO Link Building – A 10,000 field guide to getting powerful white hat back links


  • Reply
    April 23, 2015 at 3:22 pm

    Excellent post. I, too, have read about blasting dozens of website owners with blunt requests for links, and never believed it could possibly be that effective … no incentive for them to do it for you at all.

    By just making a connection first and then emphasizing that you’re primarily concerned with helping their readers when you ask for the “share”, you’re showing that you treat your site visitors as actual humans instead of just numbers.

    Good stuff!

    • Reply
      Chris Lee
      April 23, 2015 at 3:24 pm

      Great points, Paul! Thanks for reading.

  • Reply
    April 23, 2015 at 3:36 pm

    Who doesn’t like to hear their hard work on a website is appreciated!

    Funny, that you are writing on this, I just landed a link from a dating website, doing something similar. I didn’t think I had a chance in a million years, but it worked.

    • Reply
      Chris Lee
      April 23, 2015 at 4:11 pm

      Awesome, Brad! Yeah, outreach is really effective in getting links that would probably be impossible to get through any other way.

      Thanks for sharing.

  • Reply
    April 23, 2015 at 4:20 pm

    Great information and finesse to asking or nudging for the share Chris.
    Bookmarking for future reference.

    Keep up the blog, recent subscriber and enjoying your stuff.


    • Reply
      Chris Lee
      April 23, 2015 at 4:37 pm

      Thanks, Mark!

  • Reply
    April 25, 2015 at 5:16 pm

    It’s really very basic, but a genuine relationship can do a lot. The getting in contact or that pre-warm stage could be done as a blog comment, Twitter interaction or doing unasked favor depending on the situation.

    How are things with your Adsense going?

    • Reply
      Chris Lee
      April 26, 2015 at 6:30 pm

      Great points, Richard. Thanks for sharing.

      Things are going well. Really been focused on growth the past few weeks and it’s paying off. I’ll talk more about that in the next income report.

  • Reply
    May 2, 2015 at 9:27 am

    Great article Chris

    I really like your blog and articles..I also have few niche sites but sometimes i am overwhelmed with work..I see that the key here is to have really good schedule.
    I wanted to ask you how much time do you spend on your sites? I mean do you write posts everyday? Do you sometimes get overwhelmed too with so many sites?

    • Reply
      Chris Lee
      May 2, 2015 at 1:43 pm

      Thanks, Elena. Time really varies from day to day. Working from home, I’m not great at scheduling myself. Some days I’ll work for over 10 hours, and some days under 5. It really depends what I’m working on at the time. I don’t write posts everyday. I started outsourcing smaller articles, and that freed up my workload a ton.

  • Reply
    July 12, 2015 at 3:51 pm

    Hello Chris,
    Great job.
    I will try to implement this link building strategy taught here.
    Thanks so much.

    • Reply
      Chris Lee
      July 12, 2015 at 5:57 pm


  • Reply
    July 29, 2015 at 6:38 pm

    Hello Chris. Are you using backlinks from blog comment for your niche sites ?

    • Reply
      Chris Lee
      July 30, 2015 at 8:37 pm

      Hi Drake. I rarely set separate time aside to make comment links for my niche sites. If I do, it’s more so for traffic, and not SEO.

  • Reply
    john paul
    October 26, 2015 at 8:42 pm

    wow, this is the first time i really understand how out out-reach link building work ….

    before i thought its the same as guest posting…

    thanks a lot Chris

    • Reply
      Chris Lee
      October 27, 2015 at 8:32 am

      Awesome! No problem, John Paul πŸ™‚

  • Reply
    June 10, 2016 at 4:37 pm

    Hello Chris,

    Thank you for the article. It helped me to understand the value of a relationship with people.

    I have two questions,

    1) Would you approach people linking to your competitors? The reasons I am asking is I just used Ahrefs to get all the backlink data of my competitors and I am writing them to let them know I have a better piece of content that could be linked.

    Do you think it is better to go ahead and say something like ”Hello x, I saw you link xxx, I think I wrote a better one, here it is yyyy.”?

    2) Do you have any numbers to share on this approach such as ”I emailed 100 people and got 30 replies, 3 links”. It seems very hard to get a link from people who you do not ask πŸ™‚

    Thanks in advance for your reply,


    Note: Can you write a new article on link building techniques you use?

    • Reply
      Chris Lee
      June 11, 2016 at 9:40 am

      Hey Enes,

      Glad it was helpful!

      1. Yes of course!

      2. You can usually expect a range of 5-10% depending on niche, and your outreach techniques.

  • Reply
    July 27, 2016 at 5:49 am

    Awesome post Chris!
    How did i stumble on this post only in 2016 πŸ˜€

    Quick question, will you use the same approach to get a link from a brand featured in a post?

    Or will it be more straightforward like how you reach out to Jack Herrick from Wiki?

    • Reply
      Chris Lee
      August 1, 2016 at 8:17 am

      Hey Jimmy! It depends on what the editorial process is like for the site. If it’s pretty straightforward, you can reach out directly like I did with Jack.

  • Reply
    Imer Imran
    October 8, 2016 at 2:52 am

    Hi Chris
    By far one of the best post IΒ΄ve ever read on this blog. It’s open my eyes on one of the most effective link building strategies for SEO and I will definitely be using this system. This has helped me so much!

    Anyway, great post and keep up the great work.


    • Reply
      Chris Lee
      October 11, 2016 at 5:18 pm


  • Reply
    November 20, 2016 at 5:26 am

    Great article Chris!

    I’m looking forward to getting your next course in January. Does it include an updated steategy on link building?

    Thanks for sharing all those information.


    • Reply
      Chris Lee
      December 4, 2016 at 7:44 pm

      Thanks Dominik! It’s currently a work in progress. Not sure if it will include an updated link building section at the moment.

  • Reply
    January 5, 2017 at 12:47 pm

    Hey Chris,

    How do you usually go about finding a prospects for this kind of outreach where you should read their article first? What kind of search operators are you after?

    Am I missing something here if I say one can send around 20 highly personalized outreach emails per day, which makes 400 emails sent per month with the 5% success it would be 20 high quality backlinks per month?

    I am asking because 20 backlinks to one’s pillar post makes it outrank competitors in 2-3 months in alot of niches.

  • Reply
    Ndifreke Atauyo
    March 14, 2017 at 7:19 am

    Most helpful and thoughtful post. It worth sharing with my audience and lists. Thanks for the time you have taken to educate your readers on the benefit of quality outreach. I will take action this week.

    • Reply
      Chris Lee
      March 16, 2017 at 11:56 am

      Thank you Ndifreke!

  • Reply
    March 17, 2017 at 5:02 pm

    Excellent… This is my first comment on your blog chris! Coz I feel so cool after reading this. You are just a blessing to me and so happy to find your blog..
    Keep on the good work


    • Reply
      Chris Lee
      March 17, 2017 at 6:11 pm

      Thank you Horla! Glad to have you here πŸ™‚

  • Reply
    Kay Collier
    May 22, 2017 at 8:54 pm

    Always great advice and so full of information.

    Thank you so much Chris.

    • Reply
      Chris Lee
      June 1, 2017 at 5:52 pm

      Appreciate it, Kay πŸ™‚ Thank you.

  • Reply
    July 8, 2017 at 9:51 am

    What an excellent post the best information on how to acquire quality links!! Thanks for sharing loving your blog. Very informative and I’ve read a whole lotta blogs this by far is dam awesome. I’m inspired!

    • Reply
      Chris Lee
      July 10, 2017 at 10:10 am

      Thanks Karen!

  • Reply
    September 14, 2017 at 4:25 pm

    Hi Chris,

    I discovered your blog about a week ago.

    I have to say your posts are exceptionally high quality, probably the best stuff I have read about SEO and link building.

    I started my website, a couple of years back and SEO has been a real struggle for us since we initially kick-started with social media and managed to get a lot of traffic that way. Although the social media traffic did us some good, we experienced unstable traffic ourselves and are working to build stable, long-term traffic with SEO. We truly believe now that SEO is the way to go to build an authority, trust-worthy site like you pointed out here, if and when done the way you recommend.

    For the next few months, I will be focusing on link building strategies for Fitwirr and reach out to niche sites to get backlinks.

    By the way, your sample email conversations with Thiam Hock were super helpful. As a webmaster myself, my inbox gets flooded with outreach emails every day, and I can usually smell their intentions from miles away. But the email you got from Thiam Hock was a pure gold.

    Thanks again.

    I look forward to next blog post.


    • Reply
      Chris Lee
      September 19, 2017 at 3:35 pm

      Awesome! Really happy to hear that. Thank you Djohny πŸ™‚

  • Reply
    November 9, 2017 at 10:31 am

    Hey Chris,
    Found your blog through Authority Hacker.

    Nice tips. It’s all about connecting in the end of the day.

    • Reply
      Chris Lee
      November 11, 2017 at 12:47 pm

      Thanks Vini.

  • Reply
    November 28, 2017 at 11:02 pm

    Thanks Chris, for your great SEO articles,they are quite elaborative and easy to understand.
    Very helpful

    • Reply
      Chris Lee
      December 4, 2017 at 3:21 pm

      No problem, Nixon! Thanks for reading!

  • Reply
    March 12, 2018 at 8:02 am

    Hi Chris,
    Thanks for writing such an awesome post.

    I have 1 question. What’s the best approach to get this stuff work for Ecommerce sites? No one likes to share or link to product/categories page.
    Thanks in advance

    • Reply
      Chris Lee
      March 14, 2018 at 12:04 pm

      You would need to create linkable assets.

  • Reply
    September 21, 2018 at 6:09 pm

    Hello Chris,

    First things first, this was an excellent post! Not many people talk about building backlinks through outreach. Well, at least not in a good way. So your article was extremely helpful.

    Examples of what to do and what not to do when reaching out to people made a great point, too. I appreciate it when I can learn from other people’s mistakes, as well as accomplishments. We also discussed this topic in our The Easiest Link Building Techniques ( article. Someone may find it useful.

    • Reply
      Chris Lee
      December 14, 2018 at 2:23 pm

      Thanks for sharing Katarina!

  • Reply
    January 17, 2019 at 1:14 pm

    Hi Chris,

    Great Post! Would this work for eCommerce sites, as in linking to a product/category page? Or is this just more for blogs/content?

    Thank you and keep up the great work!

    • Reply
      Chris Lee
      January 24, 2019 at 12:52 pm

      It’s going to be difficult to get links to product and category pages. This is more for blog content.

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