Do you ever wonder how some blogs publish content so frequently? Where are they coming up with their blogging ideas?
In this post, I’m going to show you how you can always have something to blog about using just seven simple sources.
The nice thing is you can continue to go back to these sources over and over again. They will never deplete.
Use a spreadsheet to organize your ideas
Just a quick note before we dive into the sources.
If you’re not doing so already, create a master file for all your content ideas. It’ll help you greatly.
When I’m researching blogging ideas, I write down all the possible topics I’ll write about in a spreadsheet. I use Google Sheets for this, but you can use any word processor you like.
In the past, I used to just open up new WordPress posts and save them as drafts to write later. But when you have hundreds of drafts, it can get a little messy.
Using a spreadsheet is a much better way to organize them.
It may seem like a minor detail but, trust me, it’s extremely useful to have a master spreadsheet you can visit anytime you’re doing content planning.
#1: Study your competitors
For me, I have all my competitors’ blogs bookmarked in Chrome, and I visit their blogs on a weekly basis. I’m also subscribed to their email lists, since they usually send out a broadcast when a new post is published.
I’m actually genuinely interested in new blog posts they come out with, so analyzing their blog and reading their content is only half for research, and the other half for pleasure.
As I’m checking out their content, I’m always thinking about things like:
- What keywords are they targeting?
- How long is their content?
- How many shares did it get?
- How many comments did it get?
- How could it be improved?
- Is this something I could write about?
- Does this relate to my existing audience?
- How can I make it different?
- What unique angles can be applied to it?
Also check for a “Popular Posts” section. A lot of blogs will list out their most popular blog posts. Usually it’s in the sidebar, sometimes it’s on a page of its own.
These are helpful since they’re often handpicked by the blog owner.
Hint: It’s usually the content they think is most popular, about the most important topics, generating the most traffic.
#2: Use SEMrush
A more data-based approach to finding blog post ideas is by using SEMrush. I use this tool to get all of the keywords driving traffic to my competitors’ sites.
If you don’t have a SEMrush account, you can grab a free trial here.
There are a lot of things you can use SEMrush for. I’m going to show you how I use it to get blog post ideas. Using this one source alone can give you all the data you need to plan out thousands of pages of content for your own site.
Step 1: Enter in your competitors’ domains
Step 2: Click on “Organic Research”
In the left sidebar, click on “Organic Research”.
You’ll see a list of all the keywords that drive traffic to it from Google.
SEMrush shows you what position they’re ranked for the keyword, the search volume, the URL of the ranking page, and traffic %.
I like to view the list primarily by “Traffic %”. This shows the percentage of the overall search traffic that comes from this keyword.
Step 3: Fill your spreadsheet
Using SEMrush is great because it shows you keywords you may have never thought about targeting with your blog. It’s sometimes surprising to see what keywords are driving the most traffic to a blog.
Go through each site, and jot down ideas into your spreadsheet.
Step 4: View competitors and repeat the process
One of the best things about SEMrush is that it gives you huge lists of competitors so you don’t have to dig around Google yourself.
On the left sidebar, click “Competitors”.
You’ll see every competing site in the same industry. In the example above, there are over 100,000 related sites we can analyze.
Click on them, and go through their organic search positions. As you can imagine, you’ll get endless data doing research like this.
Get started with SEMrush here.
#3: Use BuzzSumo
With SEMrush, we were able to get the top keywords that drive traffic to a blog (ie. Drives the most traffic from Google).
With BuzzSumo, we can find which articles are most popular (ie. Has the most social shares).
To start, enter in your competitors’ domain.
You’ll see a ranked order of their most popular posts along with how many shares it’s received on social media.
NOTE: Just because your competitor got 100,000 shares from an article, doesn’t mean you will get the same results.
There are other factors you may not be aware of such as:
- A large influencer sharing their article.
- Paid traffic to boost the post.
- The post initially being pushed to hundreds of thousands of email subscribers.
You’re not necessarily aiming for the same results. But it should give you a lot of great ideas on popular topics and content styles to try out.
#4: Ask your blog subscribers
This is one of the easiest ways, and it can even be entirely automated.
Don’t have an email list to ask? Start building one today.
I use and recommend ConvertKit.
There are actually two different ways you can do this.
The first way is to just send out a broadcast and ask your subscribers what they would like to learn more about. Depending on the size of your email list, you can get a ton of responses overnight.
The other way is to include the question into your welcome email.
For example, if you join my email list on RankXL, you’ll immediately get a welcome email in your inbox.
In it, I ask this question at the end:
Reply to this email right now and tell me one thing that I could write about on my blog that would help you most.
I’m always looking for ways to improve the blog and better serve my subscribers, and this would help me out a lot.
Not struggling with anything in particular and just want to say hi? Awesome!
Even just a quick “Hey Chris!” would make my day.
Seriously…
Receiving emails from readers is one of my favorite parts of running RankXL. I’d love to hear from you.
It gets a lot of responses, and I continuously get great blog post ideas on a daily basis.
#5: Search Quora
I talk about Quora a lot because it’s one of my favorite websites in the world. I read it daily for pleasure.
It’s also one of the best ways to get new and interesting blog post ideas.
To start, just search for a topic.
And you’ll see countless questions people are asking each other.
They can all be converted into blog posts. Here are a few examples…
What’s the healthiest poor manβs meal to eat every day?
BECOMES
The Cheapest, Healthiest Meals You Can Eat Everyday.
What are things surprisingly safe to eat?
BECOMES
12 Things You Had No Idea You Could Eat (Safely)
What’s a food that people perceive to be extremely healthy but is actually terrible for you?
BECOMES
15 Foods You Think Are Healthy, But Are Actually Terrible For You
What happens if you stop eating sugar?
BECOMES
21 Surprising Things That Happen To Your Body When You Stop Eating Sugar
And the list goes on and on.
You can even do research for your own article within Quora by reading some of the answers people are submitting.
Their upvoting system make it really simple to find the best answer that everyone liked best.
Search for related topics
When you’re browsing Quora, make sure to use the “Related Topics” section on the right. Like Subreddits, there are a ton of different Topics that people are active in.
Each one will present a new set of questions/ideas for you.
TIP: The more followers a topic has, the more questions and answers it will have.
#6. Niche-Specific Forums & Reddit
Whatever niche you’re in, you should be regularly checking (even participating) in the most popular communities.
Why?
It’s where everyone’s hanging out!
Most niches have specific forums dedicated to it. And if not, there are usually subreddits for it.
I put forums and reddit together, because they’re pretty similar in the kind of results you’ll get.
They’re decent sources to check, but not great. A lot of the feeds will be full of random posts and discussions that can’t really be translated into blog content.
#7: Keep Working On Cool Things
And lastly, just keep being active in your industry. Work on cool things. Run experiments. Have interesting conversations with other colleagues.
The blogs I follow most religiously are ones where the author writes about their own experiences and results.
If you’re personally being active in the industry your blog is in, you’ll never run out of things to write about.
For example, if you run a fitness blog, try training for your first marathon and document the entire process.
If you run a nutrition blog, try going on the latest fad diets and share your results.
If you run a personal finance blog, try running different side hustles and write about your experiences. Or try selling all your old, unused belongings and see how much you can make.
This is especially important if you’re a full-time blogger and you have the luxury of not having to work a day job. You have all the time in the world to do this stuff. You have a competitive advantage over others who only have a limited amount of time to work on their blogs.
Go do interesting things, and document everything. If you do, it’ll take your content to the next level.
Conclusion
Getting blog post ideas isn’t difficult. You just need to have good sources – ones that you can go back to over and over again.
Make it a practice to research when you have some free time. Don’t do it last minute. A lot of people search for what they can write about the same day, or the day before, they actually write it.
That’s not efficient.
Create a master file that contains all of your content planning, then fill it up with ideas whenever you can.
Whenever you need to schedule new posts to publish, you’ll eventually have hundreds or even thousands of ideas to choose from.
33 Comments
Allen
October 17, 2017 at 9:18 amGreat content here as always Chris! Simple, practical and fun to use ideas. Content is and always will be king for websites. Great share man…
Chris Lee
October 18, 2017 at 3:54 pmThank you Allen π
Sam
October 17, 2017 at 10:00 amGreat post Chris. I do search Buzzsumo and competitors blogs. But never understood the power of quora before this. Thanks for the great tip.
Chris Lee
October 18, 2017 at 3:54 pmAwesome, Sam! Glad it was helpful.
Frank
October 17, 2017 at 10:09 amThank you Chris for this post.
I prefer to use search quora.
My blog is about jobs and education
Chris Lee
October 18, 2017 at 3:55 pmNo problem, Frank!
Juvino
October 17, 2017 at 11:12 amGreat advice. That was what I was looking for to generate more ideas for creating my own content. I had, in principle, opted for freelancers, but I modestly apologized that I can write better than them. Very good article and excellent advice, Chris. Thanks
Chris Lee
October 18, 2017 at 3:55 pmThanks Juvino!
That’s exactly how I feel, haha π But there comes a point when hiring is necessary to grow, even if it means paying more per article.
Aaron
October 17, 2017 at 11:30 amGreat article! Specially liked the βquoraβ part a lot. Thanks a lot Chris
Chris Lee
October 18, 2017 at 3:56 pmAwesome, glad you liked it Aaron!
Jonatas
October 17, 2017 at 11:49 amIt’s a great articule I liked It It was very helpful.
Thank you Chris!
Chris Lee
October 18, 2017 at 3:56 pmNo problem π
warren
October 17, 2017 at 12:51 pmThank you Chris. Great article as usual. Do you think its worth buying the SEMRush package?
Chris Lee
October 18, 2017 at 3:56 pmThanks for reading, Warren.
SEMrush, definitely.
Julius
October 17, 2017 at 5:42 pmWhat do you think about Rankreveal? Is this also good to use for keyword researching of your competitors?
Chris Lee
October 18, 2017 at 3:57 pmI’ve never tried Rankreveal, so not sure.
Michael
October 17, 2017 at 9:44 pmThese are all great ideas and you continue to be an excellent resource. Keep up the great work!
Chris Lee
October 18, 2017 at 3:57 pmThanks Michael π
Edson Zandamela
October 20, 2017 at 5:51 amHi Chris, 1st thank you for sharing your experience.
I think i have an issue because i am starting a tech website and for example i have an article about Virtualization Technology, so the problem is that my competitors are companies and i cant find personal websites like Rank XL.
Please give me an advice.
Thank you Chris.
Chris Lee
October 20, 2017 at 6:11 pmThanks Edson. Who’s your target audience for that kind of content? It’s most likely just a matter of keyword – go more long-tail and you’ll see some more content. Furthermore, not sure if there’s a market there for consumer content. Most likely B2B, which could also be the reason.
Mohit Gangrade
October 24, 2017 at 5:41 amHey Chris,
Great article like always. Keep up the great work!
I have never tried Reddit and Niche Community sites before for finding content ideas.
Whenever I work with a client, before using SEMRush and BuzzSumo, I first look at the popular posts of their competitors.
It’s a GOLDMINE. These are the posts that you know your target audience will LOVE. You just need to create a better version of their post and promote it to everyone who linked to or shared their post.
I like the idea of experimenting. It gives you original content that there is no way your competitors can copy.
I will try asking my email subscribers.
Have tried AllTop for content ideas?
It helps you find trending content that multiple sites in your industry are talking about. It doesn’t always work but it has helped me a few times in the past.
Thanks,
Mohit
Chris Lee
October 25, 2017 at 6:12 pmAwesome info, thanks for sharing Mohit!
I’ve tried AllTop a long time ago but never been back to it. Don’t know if it’s still a good source, considering there are much better tools out there now.
Hana
October 29, 2017 at 6:41 amResearch, research, research is the foundation for a site. Learned the hard way several times. Then put forth the time, effort, and tools. As always, learned some good stuff from this post. Thanks a Lot !
Chris Lee
October 29, 2017 at 11:02 pmNo problem, Hana!
Frank
October 31, 2017 at 8:40 amHi Lee,
Thanks for sharing this awesome post. It’s indeed a eyes opener to get to know our competitors better and a great way to generate traffic content. Quora he’s worked for me in the past and I still enjoy load kg traffic from Quora
Chris Lee
October 31, 2017 at 5:16 pmThanks Frank!
Megan
November 8, 2017 at 5:09 amGreat article, I use Quora and reddit for new blog ideas and inspiration. Quora question serves as writing prompt for me and that is good as people are already looking to get answers for these questions.
Chris Lee
November 11, 2017 at 3:07 pmGreat to hear, Megan!
Shafi Khan
December 12, 2017 at 11:01 amHey Chris,
I was particularly struggling to come up with new ideas and your post helped me a lot, especially Quora.
I have been using it from its early days but never thought about curating content ideas from it. A quick look and I found multiples!
Thanks for sharing.
Chris Lee
December 12, 2017 at 8:36 pmThat’s awesome, Shafi! Glad to hear that.
Bhuboy
July 18, 2018 at 8:10 amI am having a hard time looking for new info post to create, this gives a lot of good ideas, thanks for this Chris
Chris Lee
July 19, 2018 at 11:03 pmGlad it helped, Bhuboy!
Omoba
April 4, 2019 at 9:13 amWaoh!
What an awesome post on getting blogging ideas. With this post, I will not have to worry or waste time when next I have to make a post.
The best discovery for me is that part that emphasized on Buzzsumo.com, I have suddenly fall in love with that site.